The Team
Ten Pound Crew is South East Queensland’s leading lifestyle brand. Founded by Dan Sandaver and Matt Fraser in 2002, the company manages a world-class portfolio of entertainment, music and leisure events.
With an emphasis on quality and brand building, Ten Pound Crew has been a driving force in Brisbane’s entertainment industry for the past five years. The company has successfully introduced and developed numerous local events including the Parklife Festival, the annual BBQ Breaks party and the newly introduced Coo Coo Kachoo.
Ten Pound Crew understand the unique opportunities and nuances of the Queensland market. Just as importantly, the company understands its core audience. Comprised of 18-35 year old taste-makers and early adopters, this hard to reach demographic identifies with Ten Pound Crew and views it as an extremely credible brand.
Involved in all facets of the local entertainment and leisure industry, Ten Pound Crew can provide integrated, top-to-bottom services. From tour bookings and marketing through to sponsorship negotiations and consultancy, the company provides both a range of in-house services and ready access to a youthful target market.
At the same time, Ten Pound Crew is committed to the development of local artists and the community. The company has provided employment and exposure to local artists in various fields and has invested heavily in the city’s underground arts community.
Company directors Dan Sandaver and Matt Fraser have notched up over 20 years of industry experience between them. Matt Fraser has worked as a promoter for eleven years, a music journalist for the past six years and has moonlighted as a DJ throughout that time. He has a production degree under his belt and has worked with just about every venue and musician in Brisbane. Also, he enjoys long walks on the beach and re-runs of MacGyver.
Dan Sandaver comes from an advertising /marketing/ IT background. In his former life, he could be found liaising with Blue Chip clients in a range of industries. One of the biggest music nerds you’re likely to meet, he’s engaged in drinking contests with Tommy Lee. And lived to regret it.
Five years since the company’s inception, Ten Pound Crew has an unrivaled reputation for quality and continues to spearhead Brisbane’s music, leisure and entertainment scene. Committed to the South East Queensland region and the local talent on offer, Ten Pound Crew is a company proud to call Brisbane home. Having established itself as the regions leading lifestyle brand, Ten Pound Crew is now focused on the next five years and the continued growth and support of the local music and entertainment industry.